Brand Identity + Packaging
BOUNCE
Brand Manifesto
Curly hair; a daily battle against tangles and frizz that leaves our arms and neck aching. We’ve been there. We get it. That is why Bounce is here to make your spirals bounce around, and get your confidence to shine through.
Logo
Who is BOUNCE?
What do we do and how do we do it?
We are making it bouncy, adding shine and upping the confidence to both your curls and you. We are a hair brand focusing on the care of curly hair. Making products like shampoo, conditioner, hair cream, oils and more. Made to align with the different types of curls and enhance their natural beauty.
Who are we here for?
We are here for the curly hair community - for those who face the daily challenges of maintaining their curls, whether it’s battling tangles, frizz, or uncertainty about proper care. We are here to help you embrace and celebrate your curls. Whether you got your hair routine down, or you are exploring what suits you, we got your back. Our mission is to help the diverse needs for different curl types and to empower individuals to love and take pride in their natural curls.
What makes us different?
We are dedicated to providing the information and products you need to manage your curls effectively while bouncing your confidence back up.
What do we value?
We deeply value the journey to embracing and building the confidence of rocking your natural curls. Our commitment extends beyond providing products- it’s about being a companion throughout every step of your unique hair care journey. Our values are rooted in understanding your needs and celebrating the beauty of every curl type, building a community where everyone feels confident about their individuality and bounces with pride.
What’s our personality?
Our personality is a harmonious blend of care, playfulness, and boldness. We deeply care about your hair journey, guiding you to embrace and celebrate the beauty of your curls. Playfully, we aim to revive the love for your hair, dispelling any negative connotations associated with curly hair care. Our bold spirit encourages you to be confident and loud in expressing love for your unique hair type.
Interview Key Points
“It’s difficult finding the right product at the store. They have a whole aisle dedicated to hair products, but the section for curly hair is very small and limited.”
“I used to use the same product as a friend of mine. Her hair looked nice but mine never did. It wasn’t until I learned more about my curl type that I saw the results I wanted”
“There are so many products out there, I don’t know where to start. I started reading the labels, but I get tired after a while and all the information blends in for me.”
Interview Conclusion
After analyzing the market for hair products and interviewing people about their hair, I learned there was an opportunity in the market for curly hair products. I aimed to create a brand that was playful, bold, and informative. That gives people back the confidence to style their curly hair.
