Art Direction | Brand Identity

Water2Wine

Overview

Water 2 Wine is a small-batch winery franchise that imports grapes from all over the world. They offer tasting, buying, and making opportunities. Currently operating in 4 locations: Buda, TX, New Braunfles, TX, Austin, TX and Denver, Colorado.

Team Members

Esme Leija: Research, Copywriter, Advertisements, Menu

Brenna Allen↗: Research, Trademark, Typography, Copywriter, Website, Coasters, Social media

Kayla Beltran↗: Research, Photography, Trademark, Wine labels, Packaging, Social Media, Website

Komal Bhakta↗: Research,Wine labels, Social media

Kyla Rockwell↗: Research, Typography

Current Logo

Proposed Logo

SWOT Analysis

Strengths

  • Headache free wine

  • Award winning wines

  • Make your own wine

  • Personalized experiences

  • Opportunity to grow your tastes

  • Wine club membership with benefits

  • Sourced from around the world

  • Support local businesses

Weakness

  • Lower shelf life wines

  • Impersonal on the surface

  • Does not reflect in-person experience

  • Branding is similar to other wineries

  • Social media and website do not connect well with audience

  • No unified message

Opportunities

  • Showcasing customized wine

  • Showing personalized experiences

  • Expand advertising demographics

  • Can be the local winery due to location

  • Capitalize on reviews

  • Staff knowledge

  • Unified tone across locations

Threats

  • Supply chain affected due to Covid-19

  • Other wineries offer personalized wine making experiences

  • Wineries with established branding

Brand Audit

Who are we here for?

The curious wine drinker.

What do we do and how do we do it?

We share our passion for wine by creating a space where everyone can join the conversation.

What do we value?

We make every customer feel they are part of our wine community.

What is it that makes us different?

A personalized experience for every wine drinker.

What’s our personality?

Knowledgeable, creative and confident.

What is their “why”?

We make the art of wine and wine-making accessible to every customer.

Mission Statement

We share our passion for wine by creating a space where everyone can join in to the conversation and process of wine and winemaking. Creating an inclusive space and personalized opportunities.

Onlyness

Water2Wine is the only winery that guides you through a personalized wine experience.

Tagline

What does wine your way mean?

  • Finding a wine that suits you

  • A Wine tasting experience based on how you want it

  • Enjoying wine your way

  • Wine for everyone no matter the level you’re at

  • Finding you own path in winemaking

  • Wine that feels just right

  • Gaining confidence in your own palette

  • You’re in charge of the wine you want

  • It’s what you take with you from the experience

  • We have a wine for everyone

  • Finding empowerment within your wine choices